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Helping clients achieve their objectives

NuVision Biotherapies

  • Who:

    • A ground-breaking global ocular tissue-therapy company.​

  • What:​

    • Raise awareness of NuVision and its innovative products with target stakeholders.​

  • Execution:​

    • Build a retained PR strategy encompassing multiple content streams.

    • Identify target audiences and relevant media outlets.

    • Coordinate outputs, including identifying relevant hooks, and outreach to press to secure results across digital and traditional platforms.

  • Results (within six months): 

    • 16 pieces of coverage reaching over 76,000 people from identified audience groups.

    • 12 links to landing pages on the NuVision website.

    • NuVision's products and services referenced 11 times.

    • 4 external partners referenced in PR coverage.

Vida Healthcare

  • Who:

    • A specialist dementia care home operator.​

  • What:​

    • A campaign to dispel myths about social care.

    • Present what the future of care might look like.

  • Execution:​

    • A survey of 2,000 people to find out what they really thought about social care.

    • Tailored press release crafted for national, trade and regional press.

    • One broadcast day managed.

  • Results:​

    • 208 pieces of coverage.​

    • 7 million stakeholders reached.

    • 77% uplift in website visits.

St John's College

  • Who:

    • An Oxford University College​

  • What:​

    • Partner with a Social Media specialist and deliver activity to drive attendance to two events.​

  • Execution:​

    • Build a complementary PR and Social Media strategy.

    • Identify target audiences and media outlets.

    • Coordinate the outputs and media outreach to secure digital and traditional results.

  • Results (over two weeks):

    • Over 4,600 visitors to the two events.​

    • 10 links to the event page and identified pages on the SJC website.

    • All target audience groups reached.

My Care Consultant

  • Who:

    • Independent adviser to people requiring Adult Social Care Services in England.

  • What:

    • Support the launch of a new 'one stop shop' for adult social care advice, targeted at financial advisers and their clients.

  • Execution:

    • Pull together a media outreach strategy for the launch.

    • Identify media sectors, outlets and journalists that reached target audiences.

    • Outreach the release to press to generate direct coverage and further opportunities.

  • Results:

    • All target audience groups reached; financial advisers, mortgage brokers and adult social care professionals.

    • 3 links included to the My Care Consultant website.

    • 26 quotes from the client and external partners featured in coverage.

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