Helping clients achieve their objectives
NuVision Biotherapies
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Who:
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A ground-breaking global ocular tissue-therapy company.​
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What:​
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Raise awareness of NuVision and its innovative products with target stakeholders.​
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Execution:​
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Build a retained PR strategy encompassing multiple content streams.
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Identify target audiences and relevant media outlets.
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Coordinate outputs, including identifying relevant hooks, and outreach to press to secure results across digital and traditional platforms.
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Results (within six months):
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16 pieces of coverage reaching over 76,000 people from identified audience groups.
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12 links to landing pages on the NuVision website.
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NuVision's products and services referenced 11 times.
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4 external partners referenced in PR coverage.
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Vida Healthcare
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Who:
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A specialist dementia care home operator.​
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What:​
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A campaign to dispel myths about social care.
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Present what the future of care might look like.
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Execution:​
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A survey of 2,000 people to find out what they really thought about social care.
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Tailored press release crafted for national, trade and regional press.
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One broadcast day managed.
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Results:​
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208 pieces of coverage.​
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7 million stakeholders reached.
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77% uplift in website visits.
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St John's College
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Who:
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An Oxford University College​
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What:​
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Partner with a Social Media specialist and deliver activity to drive attendance to two events.​
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Execution:​
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Build a complementary PR and Social Media strategy.
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Identify target audiences and media outlets.
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Coordinate the outputs and media outreach to secure digital and traditional results.
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Results (over two weeks):
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Over 4,600 visitors to the two events.​
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10 links to the event page and identified pages on the SJC website.
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All target audience groups reached.
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My Care Consultant
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Who:
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Independent adviser to people requiring Adult Social Care Services in England.
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What:
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Support the launch of a new 'one stop shop' for adult social care advice, targeted at financial advisers and their clients.
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Execution:
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Pull together a media outreach strategy for the launch.
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Identify media sectors, outlets and journalists that reached target audiences.
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Outreach the release to press to generate direct coverage and further opportunities.
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Results:
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All target audience groups reached; financial advisers, mortgage brokers and adult social care professionals.
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3 links included to the My Care Consultant website.
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26 quotes from the client and external partners featured in coverage.
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